Damaging the brand. Certainly I've been talking for awhile about how a drawn out primary featuring the likes of Cain, Gingrich and Santorum would do that - and I'm now hearing a lot of concerned republicans talk along these lines as well. But I'm wondering if I was wrong in thinking the Limbaugh buffoonery was a tipping point for the GOP into absolute farce kind of territory - I mean, I was right about Limbaugh and how misguided any attempt at defending him would be - but I'm sensing that the episode has maybe catalyzed the power brokers into getting proactive in saving the brand from the self immolation currently holding the day - I'm speaking here specifically of several high profile republicans coming out and endorsing Romney - it feels like a concerted effort to change the narrative. If we see this same dynamic play out among voters today - if the average voter has looked at the Limbaugh fiasco and come to same general conclusion - then could potentially be a good day for Romney.
On the other hand, since things seem to be trending Romney's way, should he come up short the sense of disappointment and disarray will be amplified - and then the brand is damaged beyond repair for this election cycle I think.
